Win Customers For Life

Why Should Your Customers And Prospects Do Business With You, Rather Than Your Competition?

If you really want your business to be as successful as it can be, to thrive and not just survive, and to maximise the investment you’ve made in it, you’ve got to continually find ways to offer your customers unique advantages they can’t get anywhere else.

And when you do, you’ll gain your customers’ loyalty, motivate them to do more business with you, keep them as customers for a long time, and inspire them to tell their other business associates and friends about you.

In other words, if you can give your customers unique, compelling and profitable reasons to do business with you over and over again, they’ll not only keep you in business, they’ll make you incredibly wealthy and successful in the process.

Your existing or past clients or customers have already had at least one buying experience with you, so they are familiar with you. And if you’ve done your job well, and made them feel special, the likelihood of them doing business with you again is greatly enhanced. Trust and credibility have already been established. Now all you need to do is make them an enticing offer.

On the other hand, new prospects… those who haven’t had the same buying experience with you, require much more time, effort and money to bring them to the same point of trust as your current clients.

You first have to get your new prospect’s attention. You do that with ads, sales letters, newsletters, postcards, telemarketing campaigns and a variety of other types of media. Then, you nurture them, hold their hand, and walk them step-by-step through the trust-building phase just to get them up to the beginning level of trust that your current customers were at when they began doing business with you.

You have to lead them up the Loyalty Ladder, from Suspect to Prospect, then on to Shopper, and eventually to Customer, Client, Advocate and finally, to Raving Fan. All this takes time and money. But you have to do it, because…

The Average Business Loses About 19% Of Its Client Base Each Year.

This Means That You Must Get 10% More New Clients Each Year Just To Stay Even!

This one simple fact… this single statement explains why so many businesses are struggling today. And why they spend so much time, effort and money trying to attract new clients to do business with them.

Now, most business owners are good technicians. That is, they know how to effectively produce or acquire the products they sell. And if they run their businesses fairly efficiently, they manage to get by. But they do it at a level far below where they could and should be operating.

Getting New Business Is Not Something Most Business Owners Are Proficient In

The cold, hard fact is… most business owners… most professionals… most entrepreneurs… most managers… most salespeople… most people responsible for getting new customers for their business enterprise, simply don’t know how to get those new customers on an effective or cost-efficient basis.

So, they depend on ad agencies or sales reps from the Yellow Pages, magazines, newspapers, radio and TV stations to design their business-getting tools for them. And the truth be known… most of those reps or sales people don’t have a clue as to how to create marketing campaigns that produce measurable results on a cost-effective basis.

Getting new customers is important. In fact, it’s critical. You simply have to do it. Especially, if your business is losing up to 19 percent to attrition each year.

But getting new customers through traditional means is only one of many ways to grow your business to the point where you’re earning the kind of profits and income that you want. There are other things you can do that are not only more effective, but are more cost-efficient, as well.

Listen to this exciting statistic…

For Every 5% Increase in Customer Retention, You Can Generate A 30% – 40% Increase In Profitability Over 12 – 16 Months!

Think about that for a minute.

If your business is like most, and you lose 19 percent of your customers each year, that means that 81 percent stay with you and continue to do business with you.

But if you were to increase that number to 86 percent, you could enjoy a 30 to 40 percent increase in profitability.

Remember, that it costs 6 times more to get a new customer than it does to keep an existing one, and it’s 16 times easier to sell to an existing customer than to a new one.

So, when you compare the acquisition costs for getting new customers to like you, know you, trust you, and buy from you the first time, versus getting your existing customers to repurchase from you, the cost-to-sale difference is significantly different.

So, how do you increase your customer retention? How do you get them to buy from you again and again? How do you get your customers to continue doing business with you year after year, until they no longer have any need for your products or services?

And how do you get them to refer others to you so your acquisition costs come down below… way below the six times figure? What are the most efficient and most cost-effective ways to do those things?

Cater To Peoples’ Differences, And You’ll Win Customers For Life


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