Marketing Strategy # 2: The Power of Testimonials

Marketing Strategy # 2: The Power of Testimonials

Use the testimonials of other satisfied customers to help you pre-sell your prospects.

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilised.

Testimonials are not limited to any one type of advertising or promotional media. Television ads, radio announcements, newspaper layouts and infomercials all make use of testimonials.

Often, celebrities are used to promote certain products, especially when national or large-scale exposure is involved, but that’s not always necessary.

Your clients ARE the best source of endorsement

Your own clients are some of the best sources of endorsement you could possibly want. Especially if they are known to those you are marketing to, or if they have something else in common… perhaps they live in the same town, have similar businesses, belong to the same organisation or association, etc.

 There are really only three reasons people don’t buy from you.

  1. They have no use for your product or service
  2. They can’t afford your product or service
  3. You haven’t developed the level of trust, credibility, and believability they need in you to do business with you

There’s not much you can do if a prospect can’t use or pay for your services. Yet there is a lot you can do to help wipe away the underlying layers of skepticism they bring to the relationship and establish the trust level they need to say “Okay” to your offer.

stuff worth shouting aboutPeople don’t like to be the first to do anything… especially if it involves parting with their hard-earned money. And, they don’t like to be manipulated, either.

The sales world is full of hype and promotion, and oftentimes, false and misleading promotion.

If your customer or prospect can see that others have done what they are being asked to do, or that others are currently doing it, they tend to feel safer, and will be more likely to participate. Although, you first have to relieve any nervousness they may have of being “taken for a ride”!

Testimonials are not hard to get!

One of the most effective ways is to send users of your products or services a questionnaire or evaluation form that asks for their feedback on how they’ve benefited from using the product or service.

The questions should be in “open-ended” form, and ask for them to write their feelings about their experience with your product or the service they received from you, and not just for “yes” or “no” answers.

Another effective method is to call your clients on the telephone and record the conversation (with their permission, of course). Then you can transcribe the parts you want to use, and send a copy to them for their approval and authorisation.

Often, after a brief warm up conversation, people will forget the recorder is running, open up and give you all kinds of good, useable information that can be edited for use as a testimonial.

Eliminate Fear, Increase Believability and Credibility

Using testimonials is one of the most effective ways you can eliminate fear, increase the believability and credibility of your offer, and add to the number of sales or inquiries to your advertisements or promotions.

Whatever you do, don’t overlook this important and valuable tool!

Make it part of the way you do business…

Never Stop collecting! You can never have too many positive testimonials…

This reminds me of a very successful business owner I had the privilege to sit down with this week. He has taken his business from zero to $3Million turnover in just 4 short years and looking to hit five or six million this year! He has over 3000 testimonials with a rating of 9.8 out of 10! It’s about making it a process that’s integral in your system of doing business with your clients.

If you see how this will make a difference in your business and if you’re an action taker like me, then spent 2 hours with us on Friday, 8 November and add a dozen more business growth and lead flow tips to your business success arsenal…

Have a magic day and weekend.


Yvette small signature




PS. It can often be lonely in Business! How many times have you been having a tough day, you check your emails and the universe has delivered, at the right moment, the right message to give you a boost and get you excited and motivated again! OR a kick in the pants even…to get out of your own way and make it happen! Be this for someone you know…click forward and pay it forward…catch you next week. 🙂

Leave A Reply (No comments so far)

No comments yet